Selected Works
Digital Marketing Coordinator
I executed and implemented the Digital Marketing Plan for the latest campaign Moves With You. I crafted creative briefs to share with the design team and eventually delivered the final work across channels. Additionally, I initiated the first Photoshoot Brief, which was shared with the project manager, photographers, stylists, and the production team for the 'MWY' photoshoot campaign.
Furthermore, I monitored campaign performance, adjusted strategies based on data analysis, and provided insights for optimization.
The communication channels included email marketing, affiliate marketing, PR, Paid Social, SMS, and social media.
As a result, we achieved a +200% overall revenue increase compared to 2022 within two months of joining the startup.
Project Manager & Senior Marketing Coordinator
Created and crafted the Marketing Plan and conducted the day-to-day project coordination and implementation of the Festival, while managing other concerts simultaneously.
Collaborating with cross-functional teams including promoters, creativity, social media, PR, and sponsors departments; I managed the advertising budget of the campaign and also identified and pursued opportunities to boost festival sales.
Communication channels: PR traditional media, social media, email marketing, affiliate marketing, Paid Social, SMS, BTL, ATL and sponsored campaigns.
This is the second most important music festival in Bogotá, Colombia after Festival Estéreo Picnic.
44.344 assistants
Project Manager & Senior Marketing Coordinator
Successfully exceeded the festival's sales target by connecting with the audience through the music lineup and the diligent effort in continuously promoting the festival through all the invited artists and developing detailed strategies for each channel: social media, Paid Social, SEO/SEM, BTL/ATL and email marketing.
Marketing Coordinator for one of the most important journalism festivals in Latin America
If you'd like to learn more about my experience, let’s chat.
Project Manager & Senior Marketing Coordinator
Crafted the Marketing Plan and managed day-to-day project coordination. Served as the liaison between the fan base and the band. Started guerrilla marketing strategies in Bogotá, Colombia in collaboration with the fan base.
Communication channels: PR traditional media, social media, email marketing, affiliate marketing, Paid Social, SMS, BTL, ATL and sponsored campaigns.
Strengthened the relationship between the Colombia fan base and the Korean band members and promoter.
ATEEZ '23